The global media company Initiate uses a combination of unique and standard fonts to both draw the eye in and to make the information easy to read.

The homepage opens with the Loved by The King, a script font that brings an element of light and artistic imagination. This font gives the homepage a hand-crafted feel. The headers and explanations of services are delivered using the basic DIN Light sans serif font, which is perfect for conveying clear and concise messages. Initiative’s fonts provide the perfect balance of hard and soft fonts to convey both its creative and business orientations.

Category: Advertising Agency
Founded: 1975
Fonts: DIN Light, Loved by the King, Handlee

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