Moresoda promises its web design clients a mix of “fresh design” and “digital thinking,” which is exactly what their fonts portray.
The dominant font used for headlines and promotional blocks is ITC Lubalin Graphic, which was designed by pop culture graphic artist Herb Lubalin. The heavy geometric letters are capped with bold, squared serifs inspired by the typefaces of the 1930s. In all caps, this medium width font is eye-catching, while in its mixed caps it provides a modern but distinctive aesthetic. The content that required sharper readability is designed in the sans serif font Helvetica, which has softer and cleaner lines.
Category: Web Design
Fonts: ITC Lubalin Graphic
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